The name change is, we're guessing, designed to ensure that boys go see
the film as well as girls, sacrificing the familiarity of the title for
something more gender-neutral and somewhat in keeping with recent Disney
hit Enchanted. Certainly, from what we've seen of the film this is a Princess Bride-tinged
tale rather than some pink-hued Barbie-as-Rapunzel story, so there will
no doubt be lots there for boys to enjoy. But the change does put this
out of step with, er, every Disney fairytale ever (hello Sleeping Beauty, The Little Mermaid, Mulan
and the rest), which are generally titled for their central character,
and it's kinda sad that Disney apparently thinks a film named after a
girl won't draw both genders of kids to see it.
Tangled name - Empire
Both Tangled and Frozen are Disney Princess films, yet their names are not Rapunzel or The Snow Queen. I think this is because Disney are trying to reach a wider audience i.e. young boys. This also supports why the teaser trailer for Frozen was just of Olaf and Sven making it appeal to younger boys because it is not only funny but it is also has of two of the sub characters/ sidekicks, not revealing to much of the film.
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